{
  "id": 16633493,
  "title": "You Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.",
  "url": "https://urgent.news/2026/10/26/you-can-do-better-than-nike-buy-this-high-yield-dividend-stock-instead",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-26T17:30:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/10/26/you-can-do-better-than-nike-buy-this-high-yield-di/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Instead of focusing on the low-performing Nike stock, consider investing in Procter & Gamble (PG), a company with a strong track record of dividend growth and stability. Nike's fiscal first-quarter revenue dropped 5% year-over-year, as the share price declined nearly 40% this year, while the S&P 500 index gained 12%. In contrast, Procter & Gamble continues to execute and reward investors with growing dividends.\n\nThe company sells everyday essentials like shampoo, razor blades, toothpaste, detergent, and diapers, products that maintain high market shares even during economic downturns. During the first fiscal quarter, Procter & Gamble's sales grew 4% year-over-year, with higher volume contributing 2.4 percentage points to the increase. The company's free cash flow, amounting to $15.1 billion in fiscal 2026, comfortably covered its $10.2 billion in dividends, ending on June 30.\n\nWith products that enjoy stable demand, high market shares, and strong cash flow, Procter & Gamble boasts an impressive dividend history. The company has paid a dividend for 136 years and raised dividends annually for an outstanding 70 consecutive years, earning it the title of a Dividend King. This distinction is reserved for companies that have raised dividends for at least 50 consecutive years. Procter & Gamble offers a dividend yield of 2.6%, which is higher than the S&P 500's 1.1% yield. This makes Procter & Gamble a reliable and attractive investment option for those seeking steady dividend growth.",
  "summary": "Procter & Gamble has rewarded shareholders.",
  "key_points": [
    "Procter & Gamble (PG) outperforms declining Nike stock",
    "Company's sales grew 4% YoY, free cash flow covered $10.2B dividends",
    "PG boasts 136-year dividend history, 70-year annual raises"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "You Can Do Better Than Nike. Buy This High-Yield Dividend Stock Instead.",
        "url": "https://urgent.news/2026/10/26/you-can-do-better-than-nike-buy-this-high-yield-dividend-stock-instead-16641988",
        "published": "2026-10-26T17:50:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}