{
  "id": 16617826,
  "title": "Why Clorox shifted from creating brand campaigns to systems of relevance",
  "url": "https://urgent.news/2026/10/26/why-clorox-shifted-from-creating-brand-campaigns-to-systems-of",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T14:18:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/why-clorox-shifted-from-creating-brand-campaigns-to-systems-of-relevance/838232/"
  },
  "original_language": "en",
  "account": null,
  "summary": "CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}