{
  "id": 16610146,
  "title": "DStv slashes Kenya prices as Canal+ tries to revive subscriber growth",
  "url": "https://urgent.news/2026/10/26/dstv-slashes-kenya-prices-as-canal-tries-to-revive-subscriber-growth",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T13:40:12.000Z",
  "source": {
    "name": "TechCabal",
    "slug": "techcabal",
    "url": "https://techcabal.com/2026/10/26/canal-cuts-dstv-top-kenyan-price-by-38/"
  },
  "original_language": "en",
  "account": "MultiChoice Group's DStv service in Kenya is cutting subscription prices by up to 38% as the provider attempts to boost its subscriber numbers. The company is consolidating six packages into four, with prices ranging from KES 750 ($6) to KES 7,300 ($56) monthly. The new Ultimate package, priced at KES 7,300 ($56), is a 38% reduction from the previous KES 11,700 ($90) Premium tier. The Sports package, now at KES 3,000 ($23), is down from KES 4,200 ($33) for the Compact tier. The Select package is KES 1,500 ($6), down from KES 2,250 ($11) for Family, and Starter is KES 750 ($6), down from KES 1,450 ($11) for Access. The most significant savings are for Premium subscribers, who would save KES 4,400 ($34) monthly, or KES 52,800 ($407) annually, by moving to the Ultimate package. The new Sports package will include every Premier League and UEFA Champions League match, along with UFC and WWE, making live sports more affordable. MultiChoice is also streamlining its packages, removing Compact Plus and Lite from the lineup. New customers can set up a decoder, satellite dish, and installation for KES 2,000 ($15), and existing satellite subscribers can link their smartcard numbers to a DStv Stream account. MultiChoice Kenya's CEO, Nzola Miranda, emphasized the company's commitment to providing better value, choice, and entertainment for Kenyan customers. These price cuts come as Canal+ tries to reverse its impact on MultiChoice's subscriber base and finances, with the latter ending 2025 with 14.4 million subscribers in Africa, down from 14.9 million. Canal+ has allocated €100 million ($112 million) to a turnaround plan, closed its Showmax streaming service, and expects a €140 million ($157 million) loss in 2026. The price reductions could put pressure on MultiChoice's subscription revenue, as they would require a significant increase in subscribers to maintain the same revenue levels.",
  "summary": "From November 5, DStv will replace six packages with four, priced from KES 750 ($6) to KES 7,300 ($56) a month, according to a statement seen by TechCabal.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}