{
  "id": 16594026,
  "title": "Announcing FAST42 2027: The Hunt For India’s 42 Fastest-Growing D2C Brands Begins",
  "url": "https://urgent.news/2026/10/26/announcing-fast42-2027-the-hunt-for-indias-42-fastest-growing-d2c",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T11:30:14.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/announcing-fast42-2027-the-hunt-for-indias-42-fastest-growing-d2c-brands-begins/"
  },
  "original_language": "en",
  "account": "India's D2C ecosystem features numerous new brands, but identifying those delivering strong revenue growth is crucial due to intensifying competition. FAST42, Inc42's annual ranking of India's fastest-growing D2C brands, returns for its sixth edition in 2027. Brands are invited to apply and be ranked based on verified revenue growth between FY24 and FY26. Prior editions highlighted brands like Pilgrim, The Sleep Company, Snitch, Sweet Karam Coffee, and others, spanning diverse consumer categories. FAST42 2027 will conclude in February 2027, featuring India's 42 fastest-growing eligible D2C brands. Established and emerging niches are represented, indicating India's D2C market's diverse growth landscape. To make the FAST42 list, brands must demonstrate exceptional revenue growth in this crucial period.",
  "summary": "India’s D2C ecosystem has no shortage of new brands. But as competition intensifies, identifying the businesses delivering strong revenue growth,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}