{
  "id": 16586533,
  "title": "Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign",
  "url": "https://urgent.news/2026/10/26/walmart-cmo-breaks-down-retailers-muppet-fueled-holiday-campaign",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T10:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/walmart-cmo-breaks-down-retailers-muppet-fueled-holiday-campaign/833778/"
  },
  "original_language": "en",
  "account": null,
  "summary": "For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}