{
  "id": 16570847,
  "title": "Nongshim Showcases Shin Ramyun in LA",
  "url": "https://urgent.news/2026/10/26/nongshim-showcases-shin-ramyun-in-la",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-26T07:32:52.000Z",
  "source": {
    "name": "BusinessKorea",
    "slug": "businesskorea",
    "url": "https://www.businesskorea.co.kr/news/articleView.html?idxno=279640"
  },
  "original_language": "en",
  "account": "Nongshim, a major Korean food company, has introduced Shin Ramyun to the Los Angeles food scene in a unique way. The company participated in the \"101 Best Restaurants in LA\" event, held at Barker Hangar in Santa Monica, California, from October 23 to 24. This event, organized by the Los Angeles Times, is a prominent food festival that showcases and introduces the city's finest restaurants. Nongshim was the sole Korean food company to take part in this event, operating a dedicated booth to commemorate the 40th anniversary of Shin Ramyun's launch.\n\nAt the booth, Nongshim offered a special culinary experience, highlighting recipes that were jointly developed with chef Kim Ji-hee of the renowned Korean restaurant \"Perilla LA.\" This establishment has been recognized as one of the top restaurants by the Los Angeles Times for four consecutive years. As a result, the collaboration between Nongshim and Perilla LA generated significant attention during the event.\n\nTwo innovative menu items were unveiled, each combining the iconic spiciness of Shin Ramyun with local ingredients and cooking techniques. One dish paired the popular instant noodles with octopus and grilled tomatoes, while the other featured a smooth taste with the addition of burrata cheese and seaweed, known as Shin Ramyun Rosé. These creations were well-received by attendees, who appreciated how they enhanced the familiar spiciness of Shin Ramyun with a fresh, local twist.\n\nThe Shin Ramyun booth at the event featured a tasting lounge with a Korean atmosphere, as well as a photo zone using a giant Shin Ramyun package and a 40th-anniversary commemorative installation. Through these elements, Nongshim aimed to convey the versatility of Shin Ramyun as a global brand that can be seamlessly integrated into a diverse range of dishes.\n\nChef Kim Ji-hee, who played a pivotal role in developing the menu items, shared that Shin Ramyun holds a special place in her heart as \"soul food.\" She emphasized that the collaboration with Perilla LA's unique sensibility was a meaningful and significant endeavor. Furthermore, a Nongshim official explained that the partnership with a well-known local chef provided an opportunity to introduce new possibilities for Shin Ramyun, emphasizing the company's commitment to promoting the product as a globally adaptable culinary delight.",
  "summary": "Shin Ramyun was reborn at the Los Angeles food scene in the United States as a dish that goes beyond a simple convenience food.Nongshim said it participated in the “101 Best Restaurants in LA” event held at Barker Hangar in Santa Monica, California, from Oct. 23 to 24 local time. Hosted by the Los A",
  "key_points": [
    "Nongshim introduces Shin Ramyun at 101 Best Restaurants in LA event in LA.",
    "Chef Kim Ji-hee collaborates to create Shin Ramyun Rosé and octopus dish.",
    "Shin Ramyun booth features tasting lounge and anniversary installation."
  ],
  "editors_take": "Partnering with a top local chef to reinvent a classic instant noodle transforms a household staple into a versatile culinary ingredient capable of integrating into diverse global food scenes.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}