{
  "id": 1648533,
  "title": "Why Rubrik believes cyber resilience, not prevention, is the next frontier",
  "url": "https://urgent.news/2026/08/18/why-rubrik-believes-cyber-resilience-not-prevention-is-the-next",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T05:45:56.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/08/why-rubrik-believes-cyber-resilience-not-prevention-is-the-next-frontier"
  },
  "original_language": "en",
  "account": "Artificial intelligence is transforming the cybersecurity landscape, presenting both new challenges and opportunities. Enterprises are utilizing AI to automate operations and bolster their security posture, while cybercriminals are employing the same technology to uncover vulnerabilities, execute more sophisticated attacks, and act at a much faster pace. Ananth Nag, Vice President of Rubrik in the APAC region, highlights how this shift is prompting organizations to reassess their long-standing cybersecurity strategies.\n\nThe focus is no longer solely on preventing attacks, but rather on preparing for the aftermath when an intrusion occurs. Organizations must now prioritize rapid recovery to restore critical business operations. AI has accelerated the timeline for cyberattacks, compressing them from weeks to mere seconds, leaving enterprises with significantly less time to respond. This rapid pace of innovation and adoption has been remarkable, according to Nag.\n\nTraditional cybersecurity models centered around prevention, detection, and remediation were designed for an era where attacks unfolded at human speed. However, AI has shifted the threat landscape, as attackers can now automate reconnaissance, identify weaknesses, and exploit them in seconds. As a result, boardroom discussions are increasingly centered on how quickly critical business operations can be restored following an attack, rather than if it can be prevented.\n\nRecent cyber incidents involving prominent brands like Jaguar Land Rover and Marks & Spencer, which lasted for weeks, underscore the importance of business continuity. The established security benchmark—detect an intrusion in one minute, contain it in 10, and remediate it within 60—may no longer be adequate in the face of instant attacks.\n\nWhile prevention remains crucial, organizations must also invest in the ability to recover swiftly when systems are compromised. Recovery should extend beyond protecting individual systems or applications, encompassing the restoration of entire business functions. Organizations need to identify clean recovery points, test recovery processes, and ensure that critical systems can be restored without introducing further risk.\n\nCyber resilience begins long before an attack occurs, necessitating continuous identification of clean recovery points, testing recovery processes, and ensuring the organization's most valuable assets are adequately protected. As AI becomes more prevalent, it will play a pivotal role in defending against cyber threats, automating repetitive tasks, analyzing vast volumes of security data, and accelerating response times. However, implementing AI across complex IT environments will require significant investment and operational maturity. Ultimately, the future of cybersecurity lies in autonomous resilience agents—AI-powered systems capable of orchestrating recovery with minimal human intervention.",
  "summary": "As AI compresses cyberattacks from weeks to seconds, enterprises must prepare to recover from breaches, not just prevent them. Rubrik's Ananth Nag explains why cyber resilience is becoming a boardroom priority.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}