{
  "id": 16478443,
  "title": "Home sellers are lowering their price and helping buyers to make a deal in a stagnant market",
  "url": "https://urgent.news/2026/10/25/home-sellers-are-lowering-their-price-and-helping-buyers-to-make-a",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-25T13:00:46.000Z",
  "source": {
    "name": "Winnipeg Free Press",
    "slug": "winnipeg-free-press",
    "url": "https://www.winnipegfreepress.com/business/2026/10/25/home-sellers-are-lowering-their-price-and-helping-buyers-to-make-a-deal-in-a-stagnant-market"
  },
  "original_language": "en",
  "account": "Home sellers are adjusting their strategies and assisting buyers amid a stagnant housing market in the United States. In the past, homeowners could typically sell their properties quickly and for above asking price. However, this scenario has changed significantly.\n\nSome homeowners now face the challenge of selling their homes, as they may need to relocate for a job, buy a home for a growing family, or fulfill other important life decisions that require selling a property. Sellers who have the option to remove their listing are often doing so. Those who don't are feeling increased pressure to lower their asking price and contribute thousands of dollars towards a buyer's costs.\n\nThis shift marks a stark change from earlier this decade, when sellers often received well above their asking price due to buyers empowered by low mortgage rates fueling a buying frenzy, driving home prices higher. Now, the market is stalled by soaring mortgage rates, the compounding effect of years of rising home prices, and a dimming economic outlook due to high inflation.\n\nThe housing market is now experiencing a surplus of sellers and a shortage of buyers, leading to a shift in dynamics. As a result, sellers are being forced to consider more aggressive price cuts and concessions to attract buyers, or hold out longer despite the postponement of major life plans.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}