{
  "id": 16477954,
  "title": "Best World’s global CEO Dora Hoan to chair global direct selling body",
  "url": "https://urgent.news/2026/10/25/best-worlds-global-ceo-dora-hoan-to-chair-global-direct-selling-body",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-25T12:46:00.000Z",
  "source": {
    "name": "Straits Times Business",
    "slug": "straits-times-business",
    "url": "https://www.straitstimes.com/business/best-worlds-global-ceo-dora-hoan-to-chair-global-direct-selling-body"
  },
  "original_language": "en",
  "account": "Dora Hoan, co-founder of Best World International and also its global CEO, has been elected as the new chair of the World Federation of Direct Selling Associations (WFDSA). This marks the first time an Asia-Pacific leader has assumed the role in the organization's 48-year history. Hoan is set to take up the position at a time when the industry is facing shifting consumer expectations and the increasing integration of artificial intelligence.\n\nDuring her tenure, Hoan intends to prioritize improving engagement with governments and regulators, enhancing industry standards, and fostering greater trust among consumers. She aims to elevate the standards of ethics, governance, compliance, and consumer protection, while also promoting responsible utilization of AI and digital technologies. Furthermore, she hopes to enhance communication among WFDSA, national direct selling associations, member companies, and other stakeholders.\n\nAt the federation's 18th world congress held in Incheon, South Korea, Hoan emphasized the industry's necessity to embrace technological advancements while maintaining the personal connections fundamental to direct selling. She also highlighted the importance of women's entrepreneurship and economic participation, citing that 69% of Best World Lifestyle's distributors are women aged 44 and below.\n\nHoan co-founded Best World with Doreen Tan in 1990, transforming it into a global enterprise with a presence in 27 markets. Best World, headquartered in Singapore, specializes in the development and distribution of skincare, personal care, health, and wellness products.",
  "summary": "She is the first person from the Asia-Pacific to lead the organisation in its 48-year history.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}