{
  "id": 16462067,
  "title": "Google’s AI personalisation could mean more targeted ads based on user data",
  "url": "https://urgent.news/2026/10/25/googles-ai-personalisation-could-mean-more-targeted-ads-based-on-user",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-25T10:30:58.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/technology/tech-news-technology/googles-ai-personalisation-targeted-ads-user-data-10936203/"
  },
  "original_language": "en",
  "account": "Google has revised its privacy policy to disclose that users who have enabled personalized AI features, such as Google's Personal Intelligence, will encounter ads tailored to their specific data. Previously, Google stated that user data stored in Google Drive, Gmail, or Google Photos would not be utilized for creating personalized advertisements. However, the updated policy introduces an exception to this rule. On October 16, Google added a clause stating that users who link their Google Drive, Gmail, or Google Photos to Personal Intelligence and other Search tools via the company's Personal Intelligence feature may begin seeing ads based on that content. Personal Intelligence enables users to connect AI tools with their email inboxes or photo libraries to provide more accurate AI-generated responses or recommendations by understanding the user better. Advertisers will still be unable to access any user data, including Drive, Gmail, and Google Photos information, as well as other personally identifiable information, such as a user's name and email address. Google remains committed to not displaying ads based on sensitive topics like race, sexual orientation, religion, or health. Users can opt-out of using their personal data for targeted ads by disconnecting apps from Personal Intelligence features or disabling Personalized Recommendations through the Search Services Personalisation settings page.",
  "summary": null,
  "key_points": [
    "Google revised privacy policy to reveal ads based on user data for Personal Intelligence users.",
    "Enabled Personal Intelligence feature links Google Drive, Gmail, or Photos to AI tools.",
    "Advertisers cannot access user data, including sensitive topics, under updated policy."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}