{
  "id": 16459120,
  "title": "This sold-out plushie emits the grating hum of a real-life data center when you squeeze it",
  "url": "https://urgent.news/2026/10/25/this-sold-out-plushie-emits-the-grating-hum-of-a-real-life-data",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-25T09:17:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/plushie-ai-data-center-noise-hug-art-project-2026-10"
  },
  "original_language": "en",
  "account": "Bezzy is a handmade plush doll that mimics the sound of a real-life data center. This unique toy is part of an art project called \"Adopt a Data Center,\" where Bezzy's server-rack abdomen plays the grating hum of a data center when squeezed. The sound is a recording made outside an actual data center in Virginia. The artist behind Bezzy, Rajeev Basu, explains that the recording process was challenging, as he had to listen to various screeching sounds to find the perfect one for the toy. The project not only serves as a satirical commentary on the realities of living near data centers but also aims to educate people about the topic through its website, which links to research and reporting about AI and data centers. Despite the toy industry's recent struggles, sales of plushies have increased, making \"Adopt a Data Center\" timely and relevant. The limited-edition Bezzy dolls, part of a 20-piece collection, have already sold out.",
  "summary": "Bezzy is a plushie that looks like a data center that plays the mind-numbing hum of a data center when you squeeze it.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}