{
  "id": 16457538,
  "title": "Best World’s Dora Hoan to chair global direct selling body",
  "url": "https://urgent.news/2026/10/25/best-worlds-dora-hoan-to-chair-global-direct-selling-body",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-25T09:28:51.000Z",
  "source": {
    "name": "The Business Times - Singapore",
    "slug": "the-business-times-singapore",
    "url": "https://www.businesstimes.com.sg/singapore/best-worlds-dora-hoan-chair-global-direct-selling-body"
  },
  "original_language": "en",
  "account": "Dora Hoan, co-founder and global CEO of Best World International, has been elected chair of the World Federation of Direct Selling Associations (WFDSA). This marks the first time an Asia-Pacific leader has taken the position in the organization's 48-year history. Hoan plans to focus on enhancing engagement with governments and regulators, improving industry standards, and building trust among consumers. She aims to raise ethical standards, governance, compliance, and consumer protection, while encouraging responsible AI adoption. During her term, Hoan will also prioritize women's entrepreneurship and economic participation, noting that 69% of Best World Lifestyle's distributors are women aged 44 and below. Best World, a Singapore-based direct selling company, has expanded to 27 markets since its founding in 1990 by Hoan and Doreen Tan.",
  "summary": "She is the first person from the Asia-Pacific to lead the organisation in its 48-year history",
  "key_points": [
    "Dora Hoan elected chair of WFDSA, first Asia-Pacific leader",
    "Focus on government engagement, industry standards, consumer trust",
    "Prioritize women's entrepreneurship, responsible AI adoption"
  ],
  "editors_take": "Hoan’s appointment signals a shift toward Asia-Pacific leadership and a renewed focus on regulatory engagement, ethical governance, and the economic empowerment of women within the global direct selling industry.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}