{
  "id": 1643782,
  "title": "CJ Olive Young attracts 100,000 visitors to inaugural US K-beauty festival in Los Angeles",
  "url": "https://urgent.news/2026/08/18/cj-olive-young-attracts-100-000-visitors-to-inaugural-us-k-beauty",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T05:42:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260818/cj-olive-young-attracts-100000-visitors-to-inaugural-us-k-beauty-festival-in-los-angeles"
  },
  "original_language": "en",
  "account": "CJ Olive Young, a prominent Korean retail chain, orchestrated its inaugural U.S. K-beauty festival, Olive Young Festa, drawing a staggering 100,000 visitors over the course of three days in Los Angeles. The event, which took place from August 14 to 16, coincided with KCON LA 2026, an annual Korean pop culture convention that has been a staple since 2012. Spanning roughly 47,000 square feet of exhibition space, the festival featured booths from 55 Korean beauty and lifestyle brands, offering attendees the opportunity to experience the latest Korean skincare trends firsthand. To immerse visitors in the essence of Seoul's most fashionable shopping districts, including Gangnam, Seongsu, Myeong-dong, and Hongdae, the venue meticulously recreated the ambiance with Korean-language street signs, bus stops, crosswalks, and even recorded subway announcements. A dedicated Olive Young Store section guided visitors through a comprehensive Korean skincare routine, progressing from double cleansing to serums and sun protection. Additionally, a personal color-matching service and a skin-diagnostic SkinScan booth generated significant interest, with lines often stretching long throughout the festival.",
  "summary": "CJ Olive Young, the retail chain behind Korea's largest health and beauty store network, said Tuesday that its first \"Olive Young Festa\" held in the United States drew 100,000 visitors over three days in Los Angeles. The event ran Aug. 14-16 in Los Angeles, California, held alongside KCON LA 2026, a long-running Korean pop culture convention that has taken place annually since 2012. Fifty-five…",
  "key_points": [
    "CJ Olive Young hosted inaugural US K-beauty festival, Olive Young Festa.",
    "Event attracted 100,000 visitors over three days in Los Angeles.",
    "Festival recreated Seoul shopping districts with Korean ambiance."
  ],
  "editors_take": "The successful US debut of CJ Olive Young's K-beauty festival solidifies the brand's expansion into the American market, while showcasing Korean beauty trends and culture to a large and engaged audience.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "CJ Olive Young attracts 100,000 visitors to inaugural US K-beauty festival in Los Angeles",
        "url": "https://urgent.news/2026/08/18/cj-olive-young-attracts-100-000-visitors-to-inaugural-us-k-beauty-1645535",
        "published": "2026-08-18T05:52:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}