{
  "id": 16421937,
  "title": "Discover how Superminis, Nayam by Lakshita and Broadstar are scaling nationally with Myntra’s platform capabilities",
  "url": "https://urgent.news/2026/10/25/discover-how-superminis-nayam-by-lakshita-and-broadstar-are-scaling",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-25T03:30:00.000Z",
  "source": {
    "name": "YourStory",
    "slug": "yourstory",
    "url": "https://yourstory.com/2026/10/discover-how-superminis-nayam-by-lakshita-and-broadstar-are-scaling-nationally-with-myntras-platform-capabilities"
  },
  "original_language": "en",
  "account": "Myntra's Big Fashion Festival (BFF) invites brands to connect with shoppers across India, offering them access to 80 million+ monthly active users, advanced technology, a thriving creator ecosystem, and nationwide reach. Three brands - Superminis, Nayam by Lakshita, and Broadstar - share their experiences of how the platform helped them expand their customer base. Superminis, founded by Amandeep Singh in 2019, targets parents seeking soft, comfortable clothing for their children. Since joining Myntra in 2022, the brand has benefited from Myntra's category insights, feedback, brand-building recommendations, and increased sales during events like BFF and the End of Reason Sale. Nayam by Lakshita, a part of Lakshita’s established ethnic wear business, leveraged Myntra's data on ethnic wear shopping trends to inform design decisions. The brand recorded a 45% year-on-year growth in 2026 and improved its assortment planning and product design based on shopping preferences. Broadstar, which started with women’s western wear and later expanded into men’s casual wear, joined Myntra in 2021. The brand uses Myntra's trend analytics and growth dashboard to understand shopper preferences, expand its product range, and plan inventory for new collections. Sales increased by 1.5–1.8X during major shopping events, and the brand values its access to fashion-conscious shoppers who prioritize product quality. Superminis, Nayam by Lakshita, and Broadstar use Myntra's tools to improve assortment planning, identify trends, develop products, and manage fulfilment, driving their growth.",
  "summary": "From kidswear to ethnic and western wear, Superminis, Nayam by Lakshita, and Broadstar are using trend reports and events like BFF to enhance their offerings and reach more shoppers across the country. Myntra’s Big Fashion Festival (BFF) gives brands an opportunity to reach shoppers across India.",
  "key_points": [
    "Superminis, Nayam by Lakshita, and Broadstar expanded nationally via Myntra's platform.",
    "Myntra's data and tools aided brands in assortment planning and trend identification.",
    "Brands experienced sales growth of 1.5-1.8X during major shopping events on Myntra."
  ],
  "editors_take": "Leveraging platform data and creator ecosystems allows emerging fashion brands to transform consumer insights into scalable national growth through optimized product design and inventory management.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}