{
  "id": 16409136,
  "title": "Big W has spent more than a decade in Kmart’s shadow. Can it pull off a comeback?",
  "url": "https://urgent.news/2026/10/25/big-w-has-spent-more-than-a-decade-in-kmarts-shadow-can-it-pull-off-a-16409136",
  "topic": "world",
  "section": "World",
  "published": "2026-10-25T01:43:17.000Z",
  "source": {
    "name": "The Age",
    "slug": "the-age",
    "url": "https://www.theage.com.au/business/companies/big-w-has-spent-more-than-a-decade-in-kmart-s-shadow-can-it-pull-off-a-comeback-20261025-p614sq.html?ref=rss"
  },
  "original_language": "en",
  "account": null,
  "summary": "The discount retailer has been outpaced and outperformed by its much larger, more successful rival for years but is aiming for a turnaround.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Sydney Morning Herald",
        "title": "Big W has spent more than a decade in Kmart’s shadow. Can it pull off a comeback?",
        "url": "https://urgent.news/2026/10/25/big-w-has-spent-more-than-a-decade-in-kmarts-shadow-can-it-pull-off-a",
        "published": "2026-10-25T01:43:17.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}