{
  "id": 16401614,
  "title": "Seinde Signature’s N50m ‘Thank You’ Gift",
  "url": "https://urgent.news/2026/10/25/seinde-signatures-n50m-thank-you-gift",
  "topic": "world",
  "section": "World",
  "published": "2026-10-25T00:44:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/25/seinde-signatures-n50m-thank-you-gift/"
  },
  "original_language": "en",
  "account": "Seinde Signature, a luxury niche fragrance retailer, celebrated its sixth anniversary with a grand giveaway. Founded in 2020, the brand has made significant strides, including hosting American perfumer Sarah Baker and expanding its fragrance bar in Lagos. The founder, Olaseinde Olusola, revealed that this year is the best yet, as the brand continues to invest in itself and expand its horizons. Customers can participate in the giveaway by purchasing fragrances from any of the brand's stores nationwide, with a minimum spend of N1 million, to qualify for a raffle ticket. The grand prize is a Changan Uni-s car worth N50 million, which will be awarded at an event in December.",
  "summary": "Vanessa Obioha Luxury niche fragrance retailer Seinde Signature is marking its sixth anniversary, dubbed Scentiversary, with a brand-new Changan Uni-s car worth N50 million as the grand prize in a customer",
  "key_points": [
    "Seinde Signature celebrates 6th anniversary with N50m gift",
    "Founder Olaseinde Olusola highlights brand's growth",
    "Grand prize is N50 million Changan Uni-s car"
  ],
  "editors_take": "Rewarding high-spending customers with luxury assets signals the brand's transition from a niche startup to an established player capable of leveraging massive promotional investments to drive nationwide sales.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}