{
  "id": 16394653,
  "title": "Trade Desk CEO overrides investor opposition to option repricing - WSJ",
  "url": "https://urgent.news/2026/10/24/trade-desk-ceo-overrides-investor-opposition-to-option-repricing-wsj",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-24T23:34:20.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/company-news/trade-desk-ceo-overrides-investor-opposition-to-option-repricing--wsj-4970999"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Trade Desk, an advertising technology company, has repriced millions of employee and executive stock options following a significant decline in its share price. CEO Jeff Green used his controlling voting power to secure shareholder approval for the option repricing, which lowered the exercise price of outstanding options by up to 85% to $12.26. This move affected 1.6 million options held by Green, another 1.6 million held by four senior executives, and options covering over 12 million shares held by more than 2,300 employees. The company cited employee retention concerns as the reason for the decision, following a sharp decline in its stock price. Despite the measure passing by nearly a two-to-one margin, Green's shares accounted for approximately 98% of the votes supporting the proposal, with only about 95% of shareholders opposing the repricing. The Trade Desk defended the move, arguing that it was more disciplined than issuing additional equity awards, but critics argue that it benefits executives at the expense of shareholder accountability.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}