{
  "id": 16318623,
  "title": "Sheikh Hamdan announces FIX Dessert as winner of Dubai-it Award",
  "url": "https://urgent.news/2026/10/24/sheikh-hamdan-announces-fix-dessert-as-winner-of-dubai-it-award",
  "topic": "world",
  "section": "World",
  "published": "2026-10-24T10:06:46.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/uae/sheikh-hamdan-announces-fix-dessert-as-winner-of-dubai-it-award-1.500722112"
  },
  "original_language": "en",
  "account": "Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai and Deputy Prime Minister, announced on Saturday that FIX Dessert has won the Dubai-it Award in the business projects category. The award celebrates projects that turn ambitious ideas into measurable achievements through speed, excellence, and innovation.\n\nFIX Dessert, the home-grown brand behind the viral Dubai Chocolate phenomenon, transformed a home-based business into an international success. Founders Sarah Hamouda and Yezen Alani pioneered this trend, creating a chocolate trend that has spread globally. Sales of Dubai-style chocolate surged by 1,234 percent in a single year, according to a post on X by Sheikh Hamdan on October 24, 2026.\n\nProducts inspired by this trend are now sold in markets worldwide and at over 100 airports, showcasing how a confectionery brand born in Dubai has reshaped an international product category. Sheikh Hamdan praised the founders for their role in turning a small venture into a globally recognized business, emphasizing the spirit of Dubai-it. The Dubai-it Award, launched in June 2026 under Sheikh Hamdan's directives, recognizes individuals, businesses, institutions, and projects that achieve remarkable results through bold ideas and innovative approaches.",
  "summary": "Dubai: FIX Dessert, the home-grown brand behind the viral Dubai Chocolate phenomenon, has won the Dubai-it Award in the business projects category, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, Chairman of The Executive Council of Dubai, announced on Saturday. The Crown Prince of Dubai praised founders Sarah Hamouda and Yezen…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}