{
  "id": 16318541,
  "title": "Dubai chocolate brand hailed by Sheikh Hamdan after clinching UAE award win in honour of global success",
  "url": "https://urgent.news/2026/10/24/dubai-chocolate-brand-hailed-by-sheikh-hamdan-after-clinching-uae-16318541",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-24T10:57:07.000Z",
  "source": {
    "name": "The National Business",
    "slug": "the-national-business",
    "url": "https://www.thenationalnews.com/news/uae/2026/10/24/dubai-chocolate-brand-hailed-by-sheikh-hamdan-after-clinching-uae-award-win-in-honour-of-global-success/"
  },
  "original_language": "en",
  "account": "Dubai's renowned chocolate brand, Fix Dessert, has achieved global recognition after winning a prestigious UAE award. The company's flagship product, the Can't Get Knafeh of It bar, combines pistachio, knafeh, and tahini in a unique treat. The award-winning bar was created by husband and wife team Sarah Hamouda and Yezen Alani, who transformed their home-based business into an international sensation. Sheikh Hamdan bin Mohammed, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence, praised the company's worldwide impact, acknowledging their success in the inaugural Dubai-it prize in the business projects category. The brand's sales surged by an impressive 1,234 percent within a year, and their products can now be found in markets across the globe and at over 100 airports. The Dubai-it Award celebrates the transformation of Fix Dessert from a small business to a global success story, highlighting the spirit of Dubai-it to turn simple ideas into worldwide achievements.",
  "summary": "The home-grown brand behind the Dubai chocolate confectionery craze has enjoyed more sweet success after scooping a major UAE award. Fix Dessert, led by husband and wife team Sarah Hamouda and Yezen Alani, rose to global prominence in 2024 thanks to its Can’t Get Knafeh of It bar – a pistachio, knafeh and tahini-filled treat. The company has now been honoured for its remarkable foodie feats after…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Sheikh Hamdan announces FIX Dessert as winner of Dubai-it Award",
        "url": "https://urgent.news/2026/10/24/sheikh-hamdan-announces-fix-dessert-as-winner-of-dubai-it-award",
        "published": "2026-10-24T10:06:46.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}