{
  "id": 1629661,
  "title": "HiteJinro brings Korean heritage to Dodger Stadium",
  "url": "https://urgent.news/2026/08/18/hitejinro-brings-korean-heritage-to-dodger-stadium",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-18T04:17:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260818/hitejinro-brings-korean-heritage-to-dodger-stadium"
  },
  "original_language": "en",
  "account": "At Dodger Stadium, HiteJinro brought a taste of Korean heritage to the Los Angeles Dodgers on Korean Heritage Night. The iconic toad mascot of HiteJinro, clad in K-pop fashion, took to the mound during the Dodgers' game against the Milwaukee Brewers last Thursday. An estimated 50,000 fans attended the event, which aimed to create a more immersive experience for local consumers with JINRO, the company's Korean soju brand. HiteJinro's signature toad mascot was a major draw, making a memorable entrance in a K-pop-inspired outfit to throw the ceremonial first pitch. Visitors could also enjoy HiteJinro promotions, including sampling fruit-flavored soju and receiving coupons for the JINRO BAR located inside the stadium. Limited-edition Dodgers and JINRO merchandise, such as collaborative fan and key rings, were also available for purchase during the celebration. The JINRO-logo Dodgers uniform produced for the event received a positive response from fans, further highlighting the success of Korean Heritage Night at Dodger Stadium.",
  "summary": "Dressed in K-pop flair, HiteJinro’s iconic toad mascot took the mound at Dodger Stadium as the Los Angeles Dodgers hosted a night celebrating Korean culture’s expanding footprint in American sports. HiteJinro said Tuesday that about 50,000 fans attended Korean Heritage Night last Thursday, when the Dodgers played against the Milwaukee Brewers. The event, held at Dodger Stadium, featured…",
  "key_points": [
    "HiteJinro celebrated Korean heritage at Dodger Stadium",
    "Toad mascot wore K-pop fashion for ceremonial first pitch",
    "50,000 fans attended event with JINRO promotions"
  ],
  "editors_take": "HiteJinro's activation at Dodger Stadium deepens the brand's connection with local consumers by blending Korean heritage with mainstream appeal, enhancing its presence in the US market.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "HiteJinro brings Korean heritage to Dodger Stadium",
        "url": "https://urgent.news/2026/08/18/hitejinro-brings-korean-heritage-to-dodger-stadium-1631573",
        "published": "2026-08-18T04:27:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}