{
  "id": 1625525,
  "title": "Ecommerce Giants Woo Sellers With AI, Jar’s Troubles & More",
  "url": "https://urgent.news/2026/08/18/ecommerce-giants-woo-sellers-with-ai-jars-troubles-more",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-18T02:30:17.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/ecommerce-giants-woo-sellers-with-ai-jars-troubles-more/"
  },
  "original_language": "en",
  "account": "Ecommerce giants are utilizing AI to attract sellers to their online platforms, according to the latest report on the AI-driven ecommerce landscape in India. Amazon India has introduced an AI-powered assistant that enables sellers to efficiently manage onboarding, catalogue creation, inventory, business insights, and international expansion using simple English or Hinglish commands. Meesho's AI system now handles up to 3 lakh seller calls per day, assisting with onboarding, catalogue creation, and participation in sales events. Flipkart operates an AI-ready commerce platform to aid retailers in demand forecasting, pricing intelligence, and trend analysis.\n\nDespite the enthusiasm surrounding AI among sellers, many express concern that technology should only serve as a copilot. Sellers emphasize that aspects such as brand identity, customer empathy, and product quality cannot be reduced to mere clicks or conversions. As marketplaces increasingly automate human intervention in ad allocations, questions arise about whether AI adoption can genuinely level the playing field for smaller merchants.\n\nIn other news, the Karnataka High Court has dismissed three Sessions Court orders that directed the release of gold and silver and the unfreezing of bank accounts linked to the wealthtech startup Jar. The bench ruled that police do not require permission from a Magistrate to debit or freeze bank accounts as preventive measures. Earlier this year, Karnataka CID conducted a search at premises associated with Jar as part of an investigation into potential violations related to the company's gold business.\n\nCorpus Labs, a wealthtech startup founded by former Peak XV Partners analyst Saksham Mittal, is in talks for pre-seed funding from Stellaris Venture Partners. The startup is entering the competitive Indian wealthtech market, projected to be worth $95 billion by FY30, fueled by a new generation of digital-first investors. Atomberg, a consumer appliance startup, has secured the approval for a special resolution to raise up to ₹450 Cr via its proposed public issue, complemented by an optional future sale component. This initiative follows Atomberg's IPO last week, which saw the startup raise $126 million and achieve a top line of ₹958.4 Cr in FY25, despite a net loss of ₹117 Cr. In July, UPI processed 2.366 Cr transactions worth ₹29.88 Lakh Cr, with a 4% growth in transaction volume month-on-month.",
  "summary": "Will Sellers Embrace AI Blitz? The AI war in the Indian ecommerce space is now moving into the seller realm.…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}