{
  "id": 16242964,
  "title": "Beauty brand signs Mercy Eke as ambassador",
  "url": "https://urgent.news/2026/10/23/beauty-brand-signs-mercy-eke-as-ambassador-16242964",
  "topic": "world",
  "section": "World",
  "published": "2026-10-23T23:32:51.000Z",
  "source": {
    "name": "Punch",
    "slug": "punch",
    "url": "https://punchng.com/beauty-brand-signs-mercy-eke-as-ambassador/"
  },
  "original_language": "en",
  "account": "Luxury hair brand TOL Luxe Hairs has announced the appointment of reality television star and entrepreneur Mercy Eke as their brand ambassador. The company aims to bolster its presence in Nigeria's beauty market and expand its reach among a broader audience through this partnership. Eke gained fame after winning the fourth season of Big Brother Naija and has since established herself as a prominent figure in entertainment, fashion, and lifestyle. TOL Luxe Hairs, a part of the TOL Group of Companies founded by Eyitayo Francis in 2015, specializes in beauty, hair extensions, fragrances, and automobiles. The group emphasizes quality, innovation, customer satisfaction, and the creation of trusted Nigerian brands. The collaboration with Eke exemplifies the company's dedication to strategic alliances and maintaining brand visibility as it endeavors to strengthen its position in Nigeria's luxury hair segment.",
  "summary": "Luxury hair brand, TOL Luxe Hairs, has signed reality TV star and entrepreneur, Mercy Eke, as its new brand ambassador to expand its reach in Nigeria. Read More: https://punchng.com/beauty-brand-signs-mercy-eke-as-ambassador/",
  "key_points": [
    "Luxury hair brand TOL Luxe Hairs appoints Mercy Eke as ambassador.",
    "Eke, Big Brother Naija winner, famous in entertainment and fashion.",
    "TOL Luxe Hairs aims to grow in Nigeria's beauty market with partnership."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}