{
  "id": 16201056,
  "title": "Hermès Makes Customers Wait For A Birkin. Here’s Why Scarcity Is A Billion-Dollar Strategy",
  "url": "https://urgent.news/2026/10/23/hermes-makes-customers-wait-for-a-birkin-heres-why-scarcity-is-a",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-23T14:10:00.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/noemi-kis/2026/10/23/herms-makes-customers-wait-for-a-birkin-heres-why-scarcity-is-a-billion-dollar-strategy/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Hermès makes customers wait for a Birkin, and it pays off. Here's why scarcity works, and three lessons founders can use in their own business.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}