{
  "id": 16193325,
  "title": "Netflix Credits Flipkart Bundle, Indian Shows For Record Q3 Subscriber Additions",
  "url": "https://urgent.news/2026/10/23/netflix-credits-flipkart-bundle-indian-shows-for-record-q3-subscriber",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T12:49:21.000Z",
  "source": {
    "name": "Inc42",
    "slug": "inc42",
    "url": "https://inc42.com/buzz/netflix-credits-flipkart-bundle-indian-shows-for-record-q3-subscriber-additions/"
  },
  "original_language": "en",
  "account": "Netflix announced record quarterly paid net subscriber additions in India during the September quarter of 2026, attributing the growth to its local content offerings and a new Flipkart-backed bundle. The company's revenue in India surged around 18% year-over-year, excluding foreign exchange impacts, with viewing hours increasing 24% YoY. Individual viewing sessions per member rose by a modest percentage. While Netflix did not disclose exact figures, co-CEO Greg Peters emphasized how Indian-produced series contributed to heightened engagement, membership growth, and revenue. Standout local titles included Lock Upp, which garnered the most viewing hours in its debut 91-day period, and Musafir Cafe and Operation Safed Sagar, both achieving significant view counts. These successes were part of broader expansion across Asia-Pacific, Latin America, and Europe, Middle East, and Africa. Peters also highlighted that Netflix's subscriber retention remained robust across these regions. Globally, Netflix reported a 12% YoY revenue increase to $12.87 Bn in Q3 2026, with operating income growing 37% to $4.46 Bn. The company anticipates $51.1 Bn in revenue for 2026, reflecting a 13% YoY growth. Looking ahead to 2027, Netflix expects revenue to rise by 13% as membership growth, pricing, and advertising initiatives bolster the outlook, though the firm has not yet released formal guidance for the year. Netflix also plans to roll out its advertising-supported subscription tier in 15 more countries in 2027, with initial launches set for March.",
  "summary": "Streaming giant Netflix recorded its highest-ever quarterly paid net subscriber additions in India in the September quarter of 2026, crediting…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}