{
  "id": 16188685,
  "title": "Kirk Goldsberry Leads Texas’s AI Push and Understands the Skeptics",
  "url": "https://urgent.news/2026/10/23/kirk-goldsberry-leads-texass-ai-push-and-understands-the-skeptics",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-23T13:00:00.000Z",
  "source": {
    "name": "Front Office Sports",
    "slug": "front-office-sports",
    "url": "https://frontofficesports.com/article/kirk-goldsberry-leads-texass-ai-push-and-understands-the-skeptics/"
  },
  "original_language": "en",
  "account": "On Friday, the University of Texas unveiled Bevo Lab, a new initiative that aims to harness artificial intelligence to enhance performance for its 21 varsity athletic teams. Spearheaded by Kirk Goldsberry, a renowned sports data analyst, Bevo Lab will develop AI-driven tools including sport-specific chatbots and roster evaluation models. Key supporters include Dell Technologies, Google Cloud, and SHI International. Goldsberry, who previously led analytics for the NBA's Spurs and Team USA Basketball for the 2016 Olympics, will now serve as the executive director of the Business of Sports Institute at the McCombs School of Business. During an interview with Front Office Sports, Goldsberry discussed how Bevo Lab aims to give Texas a competitive edge, the opportunities and ethical dilemmas surrounding AI in college athletics, and the delicate balance between the human essence of sports and the industry's increasing reliance on technology.",
  "summary": "Goldsberry says the program will create jobs, not cut them.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}