{
  "id": 16185811,
  "title": "The sonic emotional anchors of our lives",
  "url": "https://urgent.news/2026/10/23/the-sonic-emotional-anchors-of-our-lives",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T12:00:00.000Z",
  "source": {
    "name": "Fast Company",
    "slug": "fast-company",
    "url": "https://www.fastcompany.com/91627625/the-sonic-emotional-anchors-of-our-lives"
  },
  "original_language": "en",
  "account": "Music has the power to deeply affect our emotions and shape our identities. In the past, music has been relegated to background audio for advertising and events. However, musicians can inspire admiration, tribal loyalty, and universal empathy in a way that influencers or athletes cannot. Live events featuring music, such as the Live Aid concerts in 1985 and 2005, have reached hundreds of millions of people around the world. Musicians have also driven significant revenue for theatrical concert releases. Successful music collaborations, like Beyoncé's sponsorship of Verizon's Super Bowl ad and Travis Scott's partnership with McDonald's, have generated massive buzz and sales. Iconic music moments in film, like Justin Timberlake's performance in the Trolls movie, have saved box office bombs. Music has also influenced politics and culture, such as Celine Dion's role as a symbol of French identity at the Paris Olympics. It's time for brands to recognize the importance of music and strategically collaborate with musicians who have the ability to move human emotions and drive consumer behavior.",
  "summary": "Think about the last time a sponsored post from a lifestyle influencer genuinely gave you chills. Or when an athlete holding a sports drink made you reflect on a core memory. They don’t. Social influencers are highly effective at capturing fleeting, transactional attention. Athletes are exceptional at inspiring admiration and tribal loyalty. But music artists? They dictate our internal…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}