{
  "id": 16185207,
  "title": "How a 24-year-old turned advice from the rich and successful into a $37 million business",
  "url": "https://urgent.news/2026/10/23/how-a-24-year-old-turned-advice-from-the-rich-and-successful-into-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T11:45:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/school-of-hard-knocks-business-lessons-empire-2026-10"
  },
  "original_language": "en",
  "account": "School of Hard Knocks cofounder James Dumoulin, aged 24, has transformed street interviews with successful businessmen into a lucrative business projected to generate $37 million in revenue this year. The company, which aims to become the \"Barstool Sports of business content,\" uses staged drama to attract viewers, and sells consulting services and memberships.\n\nDuring a recent interview, Dumoulin confronted Adesuwa Rhodes, a wealthy businesswoman, in the presence of bodyguards. Despite the tense atmosphere, Rhodes agreed to answer Dumoulin's questions about her wealth, persistence, and faith. The video format, combining high-drama street interviews with advice from the affluent, has proven highly successful, generating substantial revenue for School of Hard Knocks.",
  "summary": "School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}