{
  "id": 16183348,
  "title": "Bose acquires Skullcandy in surprise deal as it looks to attract younger headphone buyers",
  "url": "https://urgent.news/2026/10/23/bose-acquires-skullcandy-in-surprise-deal-as-it-looks-to-attract",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-23T12:22:00.000Z",
  "source": {
    "name": "TechSpot",
    "slug": "techspot",
    "url": "https://www.techspot.com/news/114310--bose-acquires-skullcandy-surprise-deal-looks-attract.html"
  },
  "original_language": "en",
  "account": "Bose has acquired Skullcandy outright in an unexpected deal, aiming to attract younger headphone buyers. The acquisition is valued at an undisclosed amount, but Mill Road Capital paid $196.6 million when it took Skullcandy private in 2016. Bose plans to keep Skullcandy as its own brand, maintaining its headquarters in Park City, Utah. This acquisition allows Bose to leverage Skullcandy's technology, distribution, and retail partners while retaining its distinct identity. Bose plans to invest in Skullcandy's growth. The acquisition is driven by Bose's desire to reach a younger demographic. While Bose is known for high-end noise-canceling headphones, Skullcandy has a strong presence in skate and snow culture, gaming, music, and fitness. Skullcandy's latest headphones, including the $129 Method 360 ANC earbuds and $280 Crusher 1080 ANC headphones, utilize Bose drivers and noise cancellation technology. Skullcandy's adjustable sensory bass feature enhances the low end with vibrations. Bose's recent return to wired earbuds and its investments in other audio companies reflect its strategy to expand its market reach.",
  "summary": "Bose plans to keep Skullcandy running as its own brand, and its headquarters will stay put in Park City, Utah. It will sit inside Bose's Premium Consumer Audio business, gaining access to Bose's technology, global distribution, and retail partners while holding on to its own identity. Bose also says it... Read Entire Article",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 6,
    "also_reported_by": [
      {
        "outlet": "The Verge",
        "title": "Bose acquires Skullcandy to help it reach a wider audience",
        "url": "https://urgent.news/2026/10/21/bose-acquires-skullcandy-to-help-it-reach-a-wider-audience",
        "published": "2026-10-21T20:15:00.000Z"
      },
      {
        "outlet": "Android Authority",
        "title": "Skullcandy’s got a new ‘Bose’ to answer to",
        "url": "https://urgent.news/2026/10/22/skullcandys-got-a-new-bose-to-answer-to",
        "published": "2026-10-22T04:41:14.000Z"
      },
      {
        "outlet": "TechRadar",
        "title": "Skullcandy headphones are set to get a whole lot better thanks to Bose, especially the cheaper buds",
        "url": "https://urgent.news/2026/10/22/skullcandy-headphones-are-set-to-get-a-whole-lot-better-thanks-to",
        "published": "2026-10-22T10:06:39.000Z"
      },
      {
        "outlet": "Android Police",
        "title": "Skullcandy is now part of Bose, and the two brands' opposite strengths could be a big win",
        "url": "https://urgent.news/2026/10/22/skullcandy-is-now-part-of-bose-and-the-two-brands-opposite-strengths",
        "published": "2026-10-22T11:37:24.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Bose goes more budget-friendly and acquires Skullcandy following a years-long partnership",
        "url": "https://urgent.news/2026/10/22/bose-goes-more-budget-friendly-and-acquires-skullcandy-following-a",
        "published": "2026-10-22T17:57:41.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}