{
  "id": 16178251,
  "title": "Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z",
  "url": "https://urgent.news/2026/10/23/campaign-trail-e-l-f-casts-spell-to-deliver-y2k-nostalgia-to-gen-z",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T11:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/campaign-trail-elf-casts-spell-to-deliver-y2k-nostalgia-to-gen-z/833260/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}