{
  "id": 1617364,
  "title": "LG Uplus brings Live TV service to new Mercedes-Benz S-Class",
  "url": "https://urgent.news/2026/08/18/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class-1617364",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T03:02:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260818/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class"
  },
  "original_language": "en",
  "account": "LG Uplus has introduced its live TV service, Live TV Plus, to the recently launched Mercedes-Benz S-Class, the company announced on Tuesday. The S-Class made its debut in Korea on the same day. As an official software partner of Mercedes-Benz Korea, LG Uplus will manage the Live TV Plus service, overseeing its development, content provision, and operation.\n\nThe service provides 28 TV channels covering news, golf, music, entertainment, and children's programming, all accessible without the need for separate account authentication. In contrast to digital multimedia broadcasting-based services, Live TV Plus utilizes wireless connectivity specifically designed for vehicles. This enables uninterrupted viewing, even in areas with poor signal strength, such as underground parking lots and tunnels.\n\nAdditionally, the vehicle's multiple displays can be operated independently, allowing passengers to watch different channels simultaneously. The service also features a Mercedes-Benz brand channel, dubbed the \"Brand Hub,\" which offers content including new vehicle introductions and campaign videos.",
  "summary": "LG Uplus has equipped the newly launched Mercedes-Benz S-Class with its self-developed live TV service, Live TV Plus, the company announced on Tuesday. Mercedes-Benz Korea officially launched the latest S-Class in Korea on the same day. As an official software partner of Mercedes-Benz Korea, LG Uplus will oversee the Live TV Plus service from development to content provision and operation. The…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "LG Uplus brings Live TV service to new Mercedes-Benz S-Class",
        "url": "https://urgent.news/2026/08/18/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class",
        "published": "2026-08-18T02:52:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}