{
  "id": 16171945,
  "title": "Meesho's branded push reaches deeper into small-town India as demand grows",
  "url": "https://urgent.news/2026/10/23/meeshos-branded-push-reaches-deeper-into-small-town-india-as-demand",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T09:45:32.000Z",
  "source": {
    "name": "Business Standard IN",
    "slug": "business-standard-in",
    "url": "https://www.business-standard.com/companies/news/meesho-s-branded-push-reaches-deeper-into-small-town-india-as-demand-grows-126102300795_1.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "Meesho Mall's net merchandise value rose 93% year-on-year in the June quarter, while orders on the first day of its festive sale more than tripled as branded products gain traction in smaller towns",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}