{
  "id": 16171040,
  "title": "Craftsmanship: Master for 65 Years - Gert Ebenrecht Continues to Bake",
  "url": "https://urgent.news/2026/10/23/handwerk-seit-65-jahren-meister-gert-ebenrecht-backt-weiter",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T09:45:04.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/politik/deutschland/handwerk-seit-65-jahren-meister-gert-ebenrecht-backt-weiter/100264482.html"
  },
  "original_language": "de",
  "account": "Gert Ebenrecht, 85, has been a master baker for 65 years and is still actively working in the family bakery in Teicha, near Halle. The bakery, founded by his grandfather Karl in 1911, is now run by three generations of the Ebenrecht family, with Gert, his son Thomas, and his grandson Max all working together. Despite the challenges facing the traditional baking industry, including a decline in apprentices and a rise in industrial competition, the Ebenrechts have adapted and expanded their business, including selling their products in regional supermarkets. Gert Ebenrecht is to receive the Iron Master Craftsman's Certificate from the Halle Chamber of Crafts on Friday. The family bakery has been recognized for its creations, earning five \"Culinary Stars\" from the state's agricultural marketing society.",
  "summary": "At 85, Gert Ebenrecht is still working in the bakery - but getting up at 2 am has been left to his son. What keeps the master baker going despite decades in the profession.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}