{
  "id": 16170348,
  "title": "Wait, the average Muse agent purchase is over $200? Tell me what you're buying!",
  "url": "https://urgent.news/2026/10/23/wait-the-average-muse-agent-purchase-is-over-200-tell-me-what-youre",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T09:00:02.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/meta-muse-purchases-survey-2026-10"
  },
  "original_language": "en",
  "account": "Just when you thought you knew everything about Meta Muse, a surprising revelation hits you - the average order size from using its AI agent is over $200. This fact was revealed during Meta's Q3 earnings call, leaving you utterly shocked. As someone who has been using Muse for various purposes, you've even granted it access to your email, calendar, credit cards, and Apple health data. However, using it for actual purchases has always been a bit uncomfortable for you.\n\nThe reason behind this hesitation isn't necessarily fear of the AI making mistakes. In fact, one purchase you made with Muse to order a salad for lunch led to an unexpected hiccup with your HSA card. Instead, you attribute your reluctance to the overall enjoyment shopping provides. You've even gone as far as using fake websites to indulge in the thrill of browsing and checking out, a habit you enjoy for more fun-oriented items.\n\nThat said, you can't help but wonder what exactly people are buying through Muse when the average order size is so high. Your colleague, Peter Kafka, used Muse to help him place an order for a washing machine, an expensive purchase that isn't particularly exciting or fun. You suspect that some users may be turning to Muse for big-ticket items such as plane tickets, washing machines, or car insurance - purchases that are somewhat tedious to make yourself but ultimately necessary. You wonder if your suspicion holds true and invite you, the reader, to share your thoughts on the matter.",
  "summary": "Meta says the average order placed with Muse is over $200. That's a lot of clams!",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}