{
  "id": 16169586,
  "title": "Doreen Choo takes Affin Pheim helm",
  "url": "https://urgent.news/2026/10/23/doreen-choo-takes-affin-pheim-helm",
  "topic": "world",
  "section": "World",
  "published": "2026-10-23T09:14:51.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/business/corporate/2026/10/1562058/doreen-choo-takes-affin-pheim-helm"
  },
  "original_language": "en",
  "account": "Affin Group has introduced Doreen Choo Choy Wan as the new chief executive officer of its Affin Pheim Asset Management Group, effective October 23. Choo enters her new role with over 27 years of experience in Malaysia's asset management sector, encompassing investment management, portfolio strategy, and business expansion. Her responsibilities will include driving the growth of assets under management, increasing market presence, and bolstering the group's institutional and retail businesses. Additionally, Choo aims to broaden distribution channels, secure strategic mandates, and develop innovative investment solutions. Affin Pheim consists of two entities: Affin Pheim Islamic Asset Management Sdn Bhd and Affin Pheim Unit Trusts Bhd. Affin Group's president and CEO, Datuk Wan Razly Abdullah, expressed confidence in Choo's capabilities, stating that her experience would bolster the asset manager's growth objectives and reinforce its standing in the asset and wealth management industry. The company also aims to enhance profitability within its asset management business by leveraging its existing customer base and distribution network, aligning with its Affin Axelerate 2028 Plan. Choo earned a Bachelor of Arts in Economics from Universiti Malaya and holds a Chartered Financial Analyst (CFA) charter.",
  "summary": "KUALA LUMPUR: Affin Group has appointed Doreen Choo Choy Wan as group chief executive officer of Affin Pheim Asset Management Group effective Oct 23.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}