{
  "id": 16166413,
  "title": "How Gen Z Consumers Are Changing Business in Africa",
  "url": "https://urgent.news/2026/10/23/how-gen-z-consumers-are-changing-business-in-africa",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-23T07:26:35.000Z",
  "source": {
    "name": "Nairametrics",
    "slug": "nairametrics",
    "url": "https://nairametrics.com/2026/10/23/how-gen-z-consumers-are-changing-business-in-africa/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The need to understand your customers has always been important to building a successful business. But as consumer behaviour changes, businesses also need to rethink how they attract customers, communicate with them and keep them coming back. Gen Z consumers are an important part of this conversation, particularly for businesses looking to connect with Africa’s […] The post How Gen Z Consumers…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}