{
  "id": 16165648,
  "title": "Boohoo eyes £100m profit as online seller revives fortunes",
  "url": "https://urgent.news/2026/10/23/boohoo-eyes-100m-profit-as-online-seller-revives-fortunes",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-23T06:43:35.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/boohoo-eyes-100m-profit-as-online-seller-revives-fortunes/"
  },
  "original_language": "en",
  "account": "Fast fashion retailer Boohoo aims for £100 million profit amid revival. The London-listed business, which holds Debenhams, Karen Millen, and Pretty Little Thing, announced a pre-tax profit for the first time since 2021. Boohoo's turnaround is \"significantly ahead\" of schedule as it embraces cost cuts and an online platform for third-party brands. The company's profit jumped to £28 million in the six months to August, reversing last year's £18 million loss and a three percent drop in revenue to £410 million. Boohoo targets a £100 million pre-tax profit and substantial cash flow in the \"medium term\". Debenhams' revenue grew 14 percent to £364 million, while Pretty Little Thing and Boohoo's sales increased by one percent to £369 million. The merger of management teams behind Boohoo and Pretty Little Thing has shown positive effects in the young fashion sector. Boohoo's CEO Dan Finley has sold non-essential assets, including a Sheffield warehouse to Primark and Nasty Gal for £12 million. Finley stated that the group's debt is expected to be negligible by year-end, surpassing initial guidance from the beginning of the year. Analysts at Panmure Liberum lauded Boohoo's \"breathtaking\" turnaround, predicting a near-£50 million pre-tax profit by the end of the decade.",
  "summary": "Fast fashion firm Boohoo has set its sights on a £100m profit after emerging from years of consecutive losses. The London-listed firm, which owns Debenhams, Karen Millen and Pretty Little Thing, said its turnaround plans are “significantly ahead” of schedule after producing its first pre-tax profit since 2021. Boohoo has endured a rocky few years, [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}