{
  "id": 16160451,
  "title": "India’s smartphone shipments collapsed to a decade low during Q3 2026",
  "url": "https://urgent.news/2026/10/23/indias-smartphone-shipments-collapsed-to-a-decade-low-during-q3-2026",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-23T07:02:13.000Z",
  "source": {
    "name": "The Hindu - Sci-Tech",
    "slug": "the-hindu-sci-tech",
    "url": "https://www.thehindu.com/sci-tech/technology/indias-smartphone-shipments-collapsed-to-a-decade-low-during-q3-2026/article71614979.ece"
  },
  "original_language": "en",
  "account": "India's smartphone shipments plummeted to a decade low in Q3 2026, according to Counterpoint Research. The steep decline, down 20% year-over-year, was primarily driven by soaring memory prices that inflated smartphone costs and dampened demand, prompting Original Equipment Manufacturers (OEMs) to reduce inventories. The July-September period witnessed a significant drop in sub-₹15,000 and sub-₹20,000 shipments by 47%, as higher model prices pushed devices into higher price brackets. Samsung emerged as the leading smartphone brand in India for the first time since nine quarters ago, capturing a 17% share, thanks to the popularity of the Galaxy A series. Vivo followed closely with a 16% share, driven by its Y series, while Oppo held a 12% market share. Xiaomi and Apple's iPhone 18 Pro series rounded out the top five, with a 12% and 10% share, respectively. Notably, Apple's iPhone 17 lineup maintained demand despite pricing adjustments. Google's market share surged over 50% YoY, while MediaTek dominated the chipset market with a 45% share. The industry anticipates a 13% market shrinkage in 2026 due to persistent pricing pressure and potential further price hikes following the festive season sales.",
  "summary": "During Q3, 2026, Samsung became the top smartphone brand in India, followed by Vivo and Oppo",
  "key_points": [],
  "editors_take": "Surging component costs are pricing budget-conscious consumers out of the market, forcing manufacturers to pivot toward higher-priced models and causing a significant contraction in overall industry volume.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}