{
  "id": 16156618,
  "title": "Blinkit, Instamart chart different paths to profitable growth",
  "url": "https://urgent.news/2026/10/23/blinkit-instamart-chart-different-paths-to-profitable-growth",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-23T01:47:25.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/technology/blinkit-swiggy-take-different-routes-to-deliver-growth/articleshow/135135268.cms"
  },
  "original_language": "en",
  "account": "Eternal and Swiggy have both experienced strong growth in the food delivery sector, but their approaches to achieving profitability are diverging. Eternal is rapidly expanding Blinkit, its quick-commerce arm, with plans to add over 5,000 stores by 2028, while Swiggy is concentrating on optimizing its existing Instamart network. Blinkit added 308 stores in the latest quarter, bringing its total to 2,751, while Instamart added 69 stores, bringing its count to 1,240. Blinkit's strategy is driven by the belief that quick commerce is expanding beyond metro areas, with promising customer behavior and store economics in Tier-2 and Tier-3 cities. In contrast, Swiggy aims to improve its store performance, retain customers, and increase order frequency. Both companies see promise in private-label brands, with Swiggy's NOICE and Nectr and Eternal's still unnamed brands, to drive long-term profitability. Swiggy's Toing, a value-focused food delivery platform, is also being prioritized, with potential to boost the food-delivery segment's growth to 25-30%.",
  "summary": "Eternal and Swiggy are adopting distinct strategies within the quick commerce and food delivery sectors. Eternal is ramping up Blinkit’s growth to achieve profitability, while Swiggy emphasizes the quality of its expansion. Through private-label investments and habit-forming efforts, Swiggy's Instamart aims to enhance customer engagement. Both companies project a robust 20% annual growth in food…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}