{
  "id": 1615558,
  "title": "LG Uplus brings Live TV service to new Mercedes-Benz S-Class",
  "url": "https://urgent.news/2026/08/18/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-08-18T02:52:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260818/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class"
  },
  "original_language": "en",
  "account": "LG Uplus has introduced its self-developed live TV service, Live TV Plus, to the recently launched Mercedes-Benz S-Class in South Korea. The company announced this partnership on Tuesday, coinciding with the official launch of the latest S-Class model in the country.\n\nAs an official software partner of Mercedes-Benz Korea, LG Uplus will manage the Live TV Plus service, covering its development, content provision, and operation. The service includes 28 TV channels covering news, golf, music, entertainment, and children's programming, all accessible without individual account authentication.\n\nUnlike services that rely on digital multimedia broadcasting, Live TV Plus utilizes wireless connectivity specifically designed for vehicles. This enables seamless viewing experiences, even in challenging locations like underground parking lots and tunnels, where signal strength may be weak. Additionally, multiple displays within the vehicle can operate independently, allowing passengers to tune into different channels simultaneously.\n\nThe Live TV Plus service also features a dedicated Mercedes-Benz brand channel, known as the \"Brand Hub.\" This channel provides exclusive content, including updates on new vehicle releases and promotional videos.",
  "summary": "LG Uplus has equipped the newly launched Mercedes-Benz S-Class with its self-developed live TV service, Live TV Plus, the company announced on Tuesday. Mercedes-Benz Korea officially launched the latest S-Class in Korea on the same day. As an official software partner of Mercedes-Benz Korea, LG Uplus will oversee the Live TV Plus service from development to content provision and operation. The…",
  "key_points": [
    "LG Uplus launches Live TV Plus on new Mercedes-Benz S-Class in South Korea.",
    "Service includes 28 channels without individual account authentication.",
    "Dedicated Mercedes-Benz \"Brand Hub\" channel features exclusive content."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "LG Uplus brings Live TV service to new Mercedes-Benz S-Class",
        "url": "https://urgent.news/2026/08/18/lg-uplus-brings-live-tv-service-to-new-mercedes-benz-s-class-1617364",
        "published": "2026-08-18T03:02:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}