{
  "id": 16151196,
  "title": "AroundtheClock unveils bold rebrand to drive regional growth",
  "url": "https://urgent.news/2026/10/23/aroundtheclock-unveils-bold-rebrand-to-drive-regional-growth",
  "topic": "world",
  "section": "World",
  "published": "2026-10-23T04:46:22.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/business/corporate-news/aroundtheclock-unveils-bold-rebrand-to-drive-regional-growth-1.500720638"
  },
  "original_language": "en",
  "account": "UAE-based communications firm AroundtheClock (ATC) has rebranded under the slogan \"The Agency in Motion,\" highlighting the agency's expansion and enhanced integrated communications model. The refreshed brand identity utilizes a bold color palette of black, white, and electric green, with the agency's signature two dots strategically placed within the wordmark to symbolize movement. The typography has been enlarged to create a more prominent presence.\n\nThe rebranding also signifies a shift in ATC's operational structure, consolidating its specialized divisions to work collaboratively towards a common goal. These divisions include GLYPH, a creative studio focused on strategy, narratives, and AI solutions; AMPLIFY, a social strategy unit specializing in content creation, community management, and AI optimization; and PULSE, a creator partnership studio connecting brands with influencers and user-generated content opportunities. Additional divisions cover events and PR (ECHOES), integrated media production (AXIS), and web and technology development (STACK).\n\nRizk Naifeh, Chairman of AroundtheClock, emphasized the importance of constant evolution in the agency, stating that the new rebranding reflects the company's dedication to providing a comprehensive solution for brands and businesses. Similarly, CEO Pakinam Olama highlighted how the new identity better represents ATC's growth through AI-driven tools, expanded talent pool, and geographic reach, all aimed at delivering superior results for clients.\n\nATC serves a diverse range of sectors, from sustainability and banking to real estate and technology, employing a blend of creative expertise, technological innovation, and data-driven insights to help brands achieve measurable success. The agency's new identity serves as a visual representation of its commitment to local talent development, global expansion, and the delivery of tailored business solutions.",
  "summary": "UAE: Integrated communications agency AroundtheClock (ATC) has unveiled a new brand identity and positioning under the tagline “The Agency in Motion,” marking the next stage in the agency’s evolution as it expands its regional footprint and strengthens its integrated communications model. The new identity introduces a much bolder visual language built around black, white and electric green. ATC’s…",
  "key_points": [
    "AroundtheClock rebrands as \"The Agency in Motion\"",
    "New brand features black, white, electric green palette",
    "Consolidates divisions to work collaboratively"
  ],
  "editors_take": "Consolidating specialized divisions into an integrated model signals a strategic shift toward providing brands with a unified, AI-driven communications solution to support regional and global expansion.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}