{
  "id": 16137330,
  "title": "The Goldmine in Calabar Carnival",
  "url": "https://urgent.news/2026/10/23/the-goldmine-in-calabar-carnival",
  "topic": "world",
  "section": "World",
  "published": "2026-10-23T01:33:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/23/the-goldmine-in-calabar-carnival/"
  },
  "original_language": "en",
  "account": "The Calabar Carnival, Africa's largest street party, has become a significant goldmine for Cross River State. The festival is projected to generate over N25 billion this year, an increase from N19 billion last year. This year's carnival aims to attract between 700,000 and one million visitors, making it one of the top global carnivals. The festival has created thousands of jobs and provided returns on investment to the private sector. Since its inception, the carnival has provided employment opportunities for various groups, including youths, mothers, and fathers. The Cross River State Carnival Commission, in partnership with Nugi Technologies, is working to build digital infrastructure to capitalize on the festival's value chain. The state's tourism sector has also benefited from the carnival, with Cross River boasting attractions like Obudu Mountain Resort and Afi Mountains Wildlife Sanctuary. In 2025, many international embassies have shown interest in participating, further boosting the festival's reputation as a global event.",
  "summary": "Chinedu Eze The now globally acknowledged Calabar Carnival, Africa’s biggest street party, has turned into a yearly goldmine for Cross River State, as the state projects that it will generate",
  "key_points": [
    "Calabar Carnival projected to generate over N25 billion this year",
    "Festival aims to attract between 700,000 and one million visitors",
    "Cross River State benefits from increased tourism and job creation"
  ],
  "editors_take": "Scaling the festival's economic impact through digital infrastructure and international interest transforms the local tourism sector into a vital engine for job creation and private sector investment.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}