{
  "id": 1613124,
  "title": "MediaAlpha CTO Amy Yeh sells $162,616 in company stock",
  "url": "https://urgent.news/2026/08/18/mediaalpha-cto-amy-yeh-sells-162-616-in-company-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-18T02:16:01.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/mediaalpha-cto-amy-yeh-sells-162616-in-company-stock-93CH-4864220"
  },
  "original_language": "en",
  "account": "Amy Yeh, MediaAlpha's Chief Technology Officer, divested 12,000 shares of the company's Class A Common Stock on August 14, 2026, generating a total of $162,616. The sale was made at prices between $13.435 and $13.68 per share, with a weighted-average sale price of $13.5514. This transaction was conducted under a Rule 10b5-1 trading plan Yeh established to manage tax implications from the vesting of restricted stock units. MediaAlpha's shares have appreciated 71% over the past six months, trading close to their 52-week high of $14.70. Despite the recent sale, the stock appears undervalued, with Fair Value estimates indicating potential for further price growth. The following day, Yeh increased her holdings by acquiring 10,106 shares at a price of $0 each, corresponding to the vesting of restricted stock units. These additional shares included 5,303 units from a grant dated March 15, 2023, and 4,803 units from a grant on March 15, 2024. Ms. Yeh's total direct ownership of MediaAlpha Class A Common Stock now stands at 552,091 shares. MediaAlpha reported robust second-quarter revenue of $317 million, exceeding analyst forecasts by 26%, driven by increased spending in its marketplace by insurance carriers. Canaccord subsequently upgraded its price target for MediaAlpha stock to $17 from $15, maintaining a Buy rating, citing the company's outperformance relative to both its own estimates and market consensus. The company's adjusted EBITDA also aligned with expectations.",
  "summary": null,
  "key_points": [
    "Amy Yeh sold 12,000 MediaAlpha shares for $162,616 on August 14, 2026",
    "Yeh established Rule 10b5-1 plan for tax implications from stock vesting",
    "MediaAlpha stock up 71% in 6 months, Canaccord upgraded rating to $17"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}