{
  "id": 16101446,
  "title": "Autobauer: Der langfristige Rettungsplan des Ola Källenius – wie Mercedes die Krise überwinden will",
  "url": "https://urgent.news/2026/10/22/autobauer-der-langfristige-rettungsplan-des-ola-kallenius-wie",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-22T20:05:00.000Z",
  "source": {
    "name": "Handelsblatt",
    "slug": "handelsblatt",
    "url": "https://www.handelsblatt.com/unternehmen/industrie/autobauer-wie-mercedes-die-krise-ueberwinden-will/100262094.html"
  },
  "original_language": "de",
  "account": "Mercedes-Benz is grappling with a severe drop in profitability, with the company's profit margin in its automotive division falling to just 0.2% in the second quarter of the year. Analysts warn that a profit warning may soon follow. Sales are also weakening, with Mercedes producing 1.24 million passenger cars in the first nine months, a 7% decline compared to the same period last year. CEO Ola Källenius aims to revive Mercedes by cutting costs, relocating to low-wage countries, and embracing innovative manufacturing and autonomous vehicles. A major model launch, the largest in the company's history, is also part of the plan.\n\nAt a recent protest outside a Mercedes plant, employee Michael Häberle, who is also the Aufsichtsrat of the Autokonzern, expressed the frustrations of many workers. He criticized the company's high prices, inefficiency, frequent absences, and lack of competitiveness. While Häberle's statement may not reflect the true sentiments of all employees, the protest highlights the discontent brewing among Mercedes workers. Standing just a few meters away from the management tower, Källenius's residence, the CEO's fate amidst the turmoil remains uncertain.",
  "summary": "Der Autokonzern ist in eine gefährliche Abwärtsspirale aus sinkenden Gewinnen und Verkaufszahlen geraten. Das Handelsblatt zeigt, wie das Management gegensteuern will.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}