{
  "id": 16078043,
  "title": "Colgate, Melcom and Education Ministry launch GH¢240,000 scholarship campaign for schoolchildren",
  "url": "https://urgent.news/2026/10/22/colgate-melcom-and-education-ministry-launch-gh-240-000-scholarship",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T16:48:46.000Z",
  "source": {
    "name": "GBC Ghana",
    "slug": "gbc-ghana",
    "url": "https://www.gbcghanaonline.com/news/education/scholarship-campaign/2026/"
  },
  "original_language": "en",
  "account": "Colgate, a trusted oral care brand, has joined forces with retail giant Melcom and the Ministry of Education to launch a scholarship campaign worth GH¢240,000. The initiative, titled \"Give a Child a Future to Smile About,\" aims to assist 16 deserving but financially challenged schoolchildren across Ghana. Each recipient will receive GH¢15,000 to aid their education, covering expenses such as textbooks, school fees, uniforms, and learning materials. The campaign emphasizes the importance of good oral health and hygiene alongside academic achievement, as a healthy smile contributes to a child's confidence and success. During the official launch in Accra, the partners highlighted that the initiative extends beyond financial aid, as a positive smile fosters self-esteem and motivation to learn. Dr Clement Apaak, Deputy Minister of Education, praised Colgate and Melcom for their collaboration, acknowledging that private sector partnerships are vital in reaching vulnerable children. Colgate's General Manager, Mr Richard Forwag, reaffirmed the company's dedication to education and community welfare, expressing that this scholarship scheme is a natural progression of their social impact initiatives. Melcom representatives also confirmed their commitment, ensuring nationwide participation through their extensive network of stores. Consumers can support the campaign by purchasing any two Colgate toothpastes from Melcom stores and scanning the QR code at the point of purchase. Weekly draws will select beneficiaries, making everyday shopping a means to empower a child's future. As the eight-week campaign commences, it is anticipated to ignite discussions around corporate social responsibility, oral health, and education funding.",
  "summary": "By Alex Adi Colgate, the flagship oral care brand trusted by families for generations, has partnered with retail giant Melcom and the Ministry of Education to launch an eight-week scholarship campaign aimed at transforming the lives of Ghanaian schoolchildren. The initiative, dubbed “Give a Child a Future to Smile About”, seeks to support the education […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Ministry of Education creates direct reporting channels for sexual abuse complaints after Obuasi SHTS case",
        "url": "https://urgent.news/2026/10/22/ministry-of-education-creates-direct-reporting-channels-for-sexual",
        "published": "2026-10-22T19:45:32.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}