{
  "id": 16076815,
  "title": "Smash Bros. director Masahiro Sakurai thinks gen-AI will cause a surge of unoriginal games, but says human creativity can't be replicated",
  "url": "https://urgent.news/2026/10/22/smash-bros-director-masahiro-sakurai-thinks-gen-ai-will-cause-a-surge",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-22T17:00:49.000Z",
  "source": {
    "name": "Eurogamer",
    "slug": "eurogamer",
    "url": "https://www.eurogamer.net/smash-bros-masahiro-sakurai-generative-ai-unoriginal-games"
  },
  "original_language": "en",
  "account": "Masahiro Sakurai, the director behind the smash hit Super Smash Bros., voiced concerns over the growing influence of generative AI in the games industry. During an interview with Denfaminicogamer, the former Game Designers Awards judge emphasized that while AI-generated games may proliferate, human creativity cannot be replicated. Sakurai noted a staggering increase in game releases - from 275 Steam titles in 2010 to over 19,000 in 2021, a number he believes will only grow with AI's involvement. He predicted that most AI-generated games would be unprofitable due to their repetitive nature and poor quality. However, he highlighted simpler puzzle games, like a recent hit called Librarian, as particularly vulnerable to AI replication. Despite acknowledging potential risks, Sakurai maintained that human ingenuity will remain irreplaceable, especially when it comes to crafting unique artistic styles and original game concepts.",
  "summary": "Masahiro Sakurai has spoken about the pitfalls of generative AI use in game development, saying that while he believes the technology will result in a surge of unoriginal video games, human creativity - such as that shown by designers like Ico's Fumito Ueda - can't be replicated. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Dev.to",
        "title": "Masahiro Sakurai Warns: AI-Generated Games Risk Creativity and Profitability",
        "url": "https://urgent.news/2026/10/21/masahiro-sakurai-warns-ai-generated-games-risk-creativity-and",
        "published": "2026-10-21T19:19:43.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}