{
  "id": 16069842,
  "title": "‘Food content gave me more gigs than comedy skits’ –SDK Dele",
  "url": "https://urgent.news/2026/10/22/food-content-gave-me-more-gigs-than-comedy-skits-sdk-dele",
  "topic": "world",
  "section": "World",
  "published": "2026-10-22T16:01:41.000Z",
  "source": {
    "name": "Adom Online",
    "slug": "adom-online",
    "url": "https://www.adomonline.com/food-content-gave-me-more-gigs-than-comedy-skits-sdk-dele/"
  },
  "original_language": "en",
  "account": "Ghanaian content creator SDK Dele has shared that he earned more paid opportunities from food vendors and restaurants compared to comedy skits. This revelation led him to focus more on food-related content. The turning point came when a restaurant hired him to produce a promotional video, which garnered significant views and shares, leading to further collaborations with food industry businesses. SDK Dele explained that the success of that video prompted him to create another restaurant video, eventually resulting in a regular stream of food content in his work. He developed a series called Further Belly, where he visited restaurants and created content around their offerings. Despite enjoying acting and comedy skits, SDK Dele found that the food industry offered more consistent money-making opportunities due to the constant need for product promotion. He noted that businesses in the food sector are always looking for ways to advertise their products, providing a steady flow of potential partnerships for content creators. SDK Dele's decision to shift to food content was driven by his interest in both food and acting, allowing him to combine his passions with the greater commercial demand in the food industry. His story demonstrates how content creators can discover new revenue avenues by exploring different niches and recognizing the intersection between audience interest and business demand.",
  "summary": "Ghanaian content creator SDK Dele has revealed that he secured more paid opportunities from food vendors and restaurants than from producing comedy skits, prompting him to focus more on food-related content. He said the difference became apparent after a restaurant invited him to create a promotional video, which attracted significant views and shares, opening the […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}