{
  "id": 16068595,
  "title": "Customers Think Your Product Is Too Expensive. Your Price May Not Be the Problem",
  "url": "https://urgent.news/2026/10/22/customers-think-your-product-is-too-expensive-your-price-may-not-be",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-22T15:51:14.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/stephanie-davis/customers-product-price-expensive-problem-service-subscription-startup-founders/91423932"
  },
  "original_language": "en",
  "account": null,
  "summary": "If your product is so great, why aren’t people buying? A simple shift can change how buyers judge your offer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}