{
  "id": 16058146,
  "title": "First GTA 6 TV Commercial Strips Out Steamy Shower Scenes, but Shows More of Lucia's Fancy Hair Tech",
  "url": "https://urgent.news/2026/10/22/first-gta-6-tv-commercial-strips-out-steamy-shower-scenes-but-shows",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-22T13:40:42.000Z",
  "source": {
    "name": "IGN",
    "slug": "ign",
    "url": "https://www.ign.com/articles/gta-6-tv-commercial-strips-shower-scene-doesnt-mention-xbox"
  },
  "original_language": "en",
  "account": "The first trailer for Grand Theft Auto 6 (GTA 6) premiered on NBC Sports, presenting viewers with familiar content from the launch trailer, though with alterations. The commercial notably omitted the steamy shower scenes, which were removed, leading to longer segments elsewhere. Notably, the plane shot and a brief sequence of Jason and Lucia playing near a vehicle received extended footage. These changes were met with observation by media outlets, highlighting the extensive collaboration between Sony and Rockstar Games. What's more, GTA 6 is not advertised as an Xbox exclusive, nor does the commercial mention the Xbox brand, indicating the strong partnership with PlayStation. This choice could lead potential gamers to assume that GTA 6 is exclusively available on PlayStation 5. Despite Microsoft's attempts to clarify the distribution of GTA 6 preorders, which have reportedly been overwhelmingly in favor of PlayStation, the commercial's lack of mention of Xbox adds to the apparent PlayStation dominance.",
  "summary": "GTA 6 has its first TV commercial, and it's a little different than the launch trailer.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}