{
  "id": 16057088,
  "title": "HSY to Design New Look of PIA Crew",
  "url": "https://urgent.news/2026/10/22/hsy-to-design-new-look-of-pia-crew",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-22T14:21:10.000Z",
  "source": {
    "name": "ProPakistani",
    "slug": "propakistani",
    "url": "https://propakistani.pk/2026/10/22/hsy-to-design-new-look-of-pia-crew/"
  },
  "original_language": "en",
  "account": "Pakistan International Airlines (PIA) is reviving its runway-inspired cabin crew uniforms, crafted by renowned fashion designer Hassan Sheheryar Yasin (HSY). The new collection represents a stylish evolution in PIA's journey under its new consortium management, focusing on passenger comfort and crew pride. PIA has a long-standing tradition of blending commercial aviation with high fashion; in 1966, Pierre Cardin created PIA's iconic A-line tunic, and in the 1970s, Sir Hardy Amies contributed to the collection. Nomi Ansari's designs graced the skies for a decade before HSY takes the helm. A global name, HSY is also recognized for his celebrity styling in Hollywood. He aims to honor Pakistan's textile heritage and warm hospitality through his designs. The new uniforms are built for long-haul flights, made with breathable fabrics and tailored for comfort. The color scheme and accents subtly showcase Pakistan's cultural craftsmanship. The final design was selected after a competitive showcase in Karachi, where 10 top Pakistani designers presented their ideas to a jury of fashion experts. The new look will debut on PIA's inaugural Boeing 787-9 Dreamliner flight from London to Islamabad on October 31, 2026, symbolizing a new era of comfort, sophistication, and national pride.",
  "summary": "Pakistan International Airlines (PIA) is bringing runway glamour back to the skies. In a celebration of heritage, modern elegance, and … Read More The post HSY to Design New Look of PIA Crew appeared first on ProPakistani .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}