{
  "id": 16057064,
  "title": "Big-Box Briefing: How brands are juggling new marketplaces this holiday season",
  "url": "https://urgent.news/2026/10/22/big-box-briefing-how-brands-are-juggling-new-marketplaces-this",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-22T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/retailers/big-box-briefing-how-brands-are-juggling-new-marketplaces-this-holiday-season/"
  },
  "original_language": "en",
  "account": null,
  "summary": "As more brick-and-mortar retailers launch their own third-party marketplaces, brands have more paths than ever before to reach new customers but also new systems to master. Brands and agencies sound off on what the key to success looks like on Walmart, Target and more.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}